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  • Down below, where it all begins...

    The Dead Sea is our home at the bottom of the world. It's a strikingly beautiful and peaceful place - a geological wonder filled with the kind of contrasts that only Mother Nature could create.

    It's mysterious: An oasis in the middle of the wilderness; a unique salty lake and muddy shoreline that holds the Earth's greatest concentration of skin-moisturizing minerals; sea water filled with a one-of-a-kind, age- delaying algae; and skin-soothing plants that grow in the driest desert conditions.

    In 1988, we began clinical research into the powerful effects of its rich selection of minerals in facilitating skin renewal, forming AHAVA Dead Sea Laboratories. And we haven’t stopped since – exploring the richness of these natural skin-replenishing treasures and optimizing them with scientific precision in bringing the finest nature-inspired Dead Sea face and body care products to market.

    Over the years, we have cultivated a unique brand identity that is synonymous with the richness, purity and natural goodness that define this mineral rich basin. Through our ongoing efforts, we have rightfully earned the reputation as the definitive Dead Sea cosmetic brand.

  • AHAVA opens its state-of-the-art, eco-friendly factory overlooking the picturesque vistas of the Dead Sea shores.

  • From local sensation to global aspiration: AHAVA begins exporting its Dead Sea mineral- based skincare to the world.

  • R&D cooperation with leading European Universities verifies positive effects of Dead sea minerals on the skin.

  • AHAVA launches the unique Dermud™ line - a comprehensive range of uniquely formulated "leave on" mud products derived from therapeutic, Dead Sea black mud.

  • The face of rejuvenation: Australian model Jodi Gordon leads AHAVA’s first worldwide campaign.

  • Uniquely for him: AHAVA launches line with formulations that address the specific challenges of a man’s skin.

  • AHAVA opens its first flagship stores worldwide: London, Berlin & Singapore

  • Expansion continues: Boutiques open in the Philippines and Budapest

    Skin Laboratory opens in Ein Gedi

  • Where skincare and makeup converge: AHAVA launches Mineral Makeup Care.

  • My Skin Reborn: AHAVA launches a global rebranding effort

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